BREAKING!!! Scent-Lok Claims Victory in Long-Running Court Battle over scent elimination. ALS Enterprises Inc.

The issue was Scent-Lok's marketing claim that their clothing eliminated scent 100%. The tests showed 97% to 99% elimination. That IS NOT total elimination, elimination means gone, none. Scent-Lok may have had the cases dismissed but they still changed their marketing ads to not say elimination now. You can see how this article from Peterson's Bowhunting dances around the wording also. When you're dealing with animals like deer and hogs that smell in the parts per billion almost doesn't work, at least you can't sell something and claim total scent elimination.



 http://www.bowhuntingmag.com/2012/09/26/scent-lok-claims-victory-in-long-running-court-battle/