Bear Archery And Primos End Licensing Partnership

spectr17

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Bear Archery And Primos End Licensing Partnership

6/30/09

Bear Archery® and Primos® have jointly announced they will not be renewing their current product Licensing Agreement effective June 29, 2009. Management from both hunting goods giants stressed that the move was amicable and by mutual consent.

"The parting is for all the right reasons," said Will Primos, President of Primos. "We have introduced some great new products together, and we are both satisfied with the results of our relationship."

"We have indeed both benefited from our current Licensing Agreement, explained Jack Bowman,VP/General Manager of Bear Archery. "But as new brands and product lines emerge and take on new priorities in importance to each of us, we need to evaluate and adjust our focus on our approach to the marketplace."

Bear Archery® manufactures and distributes a full-line of archery products including compound bows, traditional bows, quivers, arrow rests, fiber optic sights, stabilizers, arrows, and related accessories under the Bear and Trophy Ridge® brands. For additional information regarding Bear Archery, please visit www.beararcheryproducts.com.

Primos, headquartered in Flora, Mississippi, is the nation's leading designer, manufacturer and marketer of game calls, blinds and accessories to the outdoor hunting industry. A few of the Company's more notable branded products include the company's best selling product, The CAN®, Hoochie® Mama, Buck Roar™, Double Bull Blinds, Trigger Sticks, BLOODHUNTER lights as well as Turkey and Deer Decoys™. The company is also known for its TRUTH video series and its award-winning TV shows "Primos TRUTH About Hunting", and "Primos TRUTH About Whitetails" which air weekly on the Outdoor Channel. For more information, please visit www.primos.com.
 

biseger

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Good, Is it just me or does everything primos thouch go up in price.
 

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