Dick’s Sporting Goods cancels Troy Defense carbine orders. Response from Stephen Troy.

[spectr17]

From Troy Defense.

Troy Defense (Troy), a division a Troy Industries, Inc., was deeply dismayed and shocked to hear through national media outlets that Dick’s Sporting Goods (DSG) made the decision to stop selling the Troy Carbine along with other modern sporting rifles. DSG did not contact or inform Troy of this decision prior to notifying the public. Nor was Troy informed by DSG that cancellation letters were being sent to customers, set to arrive on Christmas Eve (a day Troy was closed).

Troy has invested millions of dollars in its facility and operations to bring its first ever modern sporting rifle to the market under an exclusive contract with DSG. In selecting DSG as the sole distributor of the Troy Carbine, Troy relied on DSG’s high sales forecasts and sales potential prior to undertaking the significant financial and corporate commitment necessary to design, develop, manufacture and bring a new modern sporting rifle to the marketplace. Based on DSG’s press release, DSG’s anti-gun stance is clear – DSG will not continue modern sporting rifle sales and Troy will sadly not see its Carbine readily available — despite the outlay of millions of dollars by Troy and its commitment to support DSG in its distribution efforts.

Troy is currently researching other channels to ensure continuous and consistent distribution for its rifles. But please note, Troy’s pricing to DSG was based upon volume sales. It is unlikely that pricing to any other outlet in the future will support the pricing granted to DSG. Troy understands the anger of certain DSG customers whose purchases have been cancelled – you got a great price from DSG. However, Troy, itself, cannot come anywhere close to offering the Carbine at the price DSG was offering it. DSG devalued and diluted Troy’s brand when it offered for sale the Carbine at a steeply discounted price during Thanksgiving week. As a result of the sale price set by DSG, DSG oversold and overpromised its inventory. Nonetheless, the current ill-will could have been avoided had DSG not terminated modern sporting rifle sales, promptly canceled overpromised orders, and forthrightly communicated with Troy.

Troy is hopeful that it will soon identify a new distribution channel for its Carbine. We ask for your patience and support during this difficult and transitory time.

Best regards,

Stephen Troy
CEO & Founder
The Troy Group
www.troydefense.com
www.troyind.com
www.troyprepared.com

 

[solus]

I hope troy sues them for breach of contract or something

 

[inchr48]

Too bad Dick's didn't have any balls ....................

Hope Troy can turn this to their advantage.

 

[KTKT70]

mayb its not best to go in biz with sum big money making train. If you want to do it right. Get out there and sale your stuff to the small shops. You will make a name for your self and be around for years to come. If you only make deals with the big chain stores. Many of us true outdoor guys and gals will never see your stuff.

I for one will and have never gone into a DSG. I would rather spend my money at a shop owned by ppl that live and hunt around me. The big box store can go away. I have no love for them.

sorry Troy.. try and market right and not just look for big bucks from a big store. sumtimes u have to learn the hard way!!!!!

 

[inchr48]

With a lot of manufacturing experience, I can appreciate what Troy was doing. Some high volume up front on a project requiring a large tooling/equipment investment will move your break-even point to a manageable position long-term. I hope they can find the distribution network required to make this project profitable for them.

 

[quaildeath]

They also sent back all their M&P 15s, which they had a good selection of.