Et Tu?, Jeep

Orygun

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Jeep Takes Cheap Shot at American Sportsmen Through Anti-Hunting Ad

 
Columbus - DaimlerChrysler, maker of the popular Jeep line of vehicles, has turned its back on American sportsmen by launching an advertising campaign that glorifies anti-hunters and vilifies hunters.

In Jeep's 'Deer Hunter' commercial, a man drives a Jeep through a wooded site with two deer tied on top of the vehicle.  As the Jeep drives by,
hunters in camouflage are shown in the woods, in close proximity to each
other and the road, admiring the man's deer.  The driver of the Jeep then
crosses the road to a location that shows a "No Hunting" sign.  The Jeep
stops, the man gets out and releases the deer that appeared to be dead.  The driver tells the deer they are safe and the deer bound away.  In the
background, other Jeep owners are shown doing the same thing.

"Although this message was meant to be tongue-in-cheek, it won't be taken that way by the 40 million sportsmen across America," said WLFA President Bud Pidgeon.  "This ad gives the distinct impression that people who 'save' wildlife from hunters - and drive Jeeps - are the good guys.  In reality, the good guys are American sportsmen.  They are our nation's number one conservationists and they are the reason that America's wildlife is flourishing."

When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was unwilling to acknowledge the insulting message portrayed in its commercial. She said that the ad was creative and would continue to run nationally.

Apparently, Jeep is not yet listening to its customers.  A Jeep employee
reported that calls protesting the commercial were swamping its switchboard. "Sportsmen need to send DaimlerChrysler and Jeep a strong message that its anti-hunting sentiments are not appreciated," responded Pidgeon.  "As an owner of a vehicle manufactured by this company, I intend to personally communicate my strong resentment about the direction this company has taken.
I will encourage my friends and colleagues to do the same."

Sportsmen can express their dissatisfaction by contacting DaimlerChrysler at (248) 512-2992 or by faxing (248) 512-1760.  They can also write DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills, Michigan, 48321-8004.
 

paulc

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havnt seen the commercial but if it is as portrayed in the above post i would agree it is  putting hunters and hunting in a poor light and i will place a call and send an email..
 

Hook

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Well, I guess it's time to sell the Dodge and go with Chevy or Ford. And make sure that DaimlerChrysler hears about it.
 

OC hunter

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Who do they think buys their vehicles?  They just don't get it!  At least Chevy has a clue... From their web site:
"Chevy Trucks is proud to be associated with the organizations listed below. Each is dedicated to the
conservation of our natural resources, as well as the preservation and reestablishment of game bird
habitats and wildlife."
-Congressional Sportsman's Foundation
-Ducks Unlimited
-Quail Unlimited
-Ruffed Grouse Society
-Texas Parks & Wildlife
 

coveys4ever

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It has to be the ad agency (I hope).  I really like my Dodge Dakota and had 202K on my last one.  One other distasteful ad was with the Chrysler Concorde and the toddler in the back seat named after the place of conception.  I noticed that they changed that particular ad recently.  I did sign the petition #1511 and you can sign it here if you wish to voice your opinion.
http://www.petitiononline.com/jeepcomm/petition.html
 

Blazer

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Hi All,
      There is a petition online now on this "Jeep" subject. I urge all to follow the link below and at least read the petition and sign it if you agree with it.  Signatures are coming in at a rate of approximately 6+ per minute!
Thank you very much,  Blazer (Upstate NY)

http://www.petitiononline.com/jeepcomm/petition.html
 

russ

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Thanks Blazer,
     If its one you agree with it could use some more signatures signed at 6:30 3664,wife signed at 7:37only 3691.
     Also posted in Campfire forum.
 

Stever

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I was 10992. This thing has really grown fast spread the word and petition! Lets see how fast we can get this off line.
 

ToddP

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No need for the petition.  Jeep pulled the Ad.

Sportsmen’s Voices Heard As Jeep Pulls Anti-Hunting Ad- (01/14)
National





(Columbus) – The people at Jeep have responded to the calls of sportsmen and stopped running an advertisement that “took a shot” at deer hunters.
Last week, the U.S. Sportsmen’s Alliance sent a call to action for sportsmen across the country about a commercial being run nationally by Jeep that glorified anti-hunters and vilified sportsmen. Sportsmen immediately took action, flooding the company with telephone calls and faxes expressing their displeasure with the ad.

According to a letter received today, these actions prompted the auto manufacturer to cancel the commercial.

“We did not anticipate this story line would evoke such negative emotion among some viewers,” stated Jeff Bell, vice president of marketing communications for DaimlerChrysler, Jeep’s parent company. “Obviously we underestimated the sensitivity of this issue. ecause this is so emotionally charged, we will no longer continue this campaign.”

In the ‘Deer Hunter’ commercial, a man drives a Jeep through a wooded site with two deer tied on top of the vehicle. As the Jeep drives by, hunters are shown in the woods, in close proximity to each other and the road, admiring the man’s deer. The driver of the Jeep then drives to a location that shows a “No Hunting” sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe and the deer bound away. In the background, other Jeep owners are shown doing the same thing.

“This is concrete proof that the sportsman’s voice should not be taken lightly,” said Rick Story, vice president of the U.S. Sportsmen’s Alliance. “When the voices of the millions of sportsmen in this country all speak as one, a great deal can be accomplished.”

Sportsmen weren’t the only ones objecting to the commercial.

Jay Menuskin, facilitator for Prebul Chrysler-Plymouth-Jeep in Chattanooga, Tennessee felt the commercial was offensive to his clients. He called the U.S. Sportsmen’s Alliance to “apologize for the tasteless ad that did not serve any useful purpose.”

DaimlerChrysler is to be congratulated for quickly removing the ad from the air once it began hearing from sportsmen. Although the U.S. Sportsmen’s Alliance is satisfied with DaimlerChrysler’s decision, the fact that the ad even made the airwaves is still cause for concern.

“It is unbelievable that any company competing for customers would take an action that would alienate a huge group of them,” said Story. “I would certainly hope that DaimlerChrysler officials get a better handle on how their campaigns will be received before they launch them across America in the future.”

The U.S. Sportsmen’s Alliance protects the rights of hunters, anglers and trappers nationally in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its web site, http://www.ussportsmen.org.
 

Fletch

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Thanks Todd but I felt compelled to sign petition anyway so as they may think before making another bone-head ad. Numbers up to 11963 and climing.
 

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