ISE Show makes debut at L.A. County Fairgrounds next week.


Mar 11, 2001
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Jim Matthews


ISE Show makes debut at L.A. County Fairgrounds next week.

POMONA -- The International Sportsmen's Exhibition (ISE) shows will make a debut in Southern California Jan. 10-13 at the Fairplex at the Los Angeles County Fairgrounds here featuring "the finest slate of outdoor speakers and seminars ever assembled under one roof in this region," according to John Kirk, director of communications with ISE.

"The guy who created the show, Ed Rice, believed all outdoor activities are kinds of games or crafts, and he built his shows around authentic people who are at the top of their craft. If you weren't the best in your particular field, you didn't speak at these shows. They are authentic from top to bottom," said Kirk.

There are over 35 speakers slated to give presentations over the four-day event, most of them speaking daily. The speakers include local experts along with regional and national experts in a broad range of hunting, fishing, camping and outdoor pursuits. You can hear well-known fly-fishing experts like Gary Borger or Jack Dennis or Jim Teeny. You can learn about outdoor photography from Brian O'Keefe, or hear world class elk calling from outdoor television regular and guide Chad Schearer. And make sure you attend Saturday's talk by Conway Bowman about fly-fishing for sharks from a kayak. He's the real deal.

Since its first show in 1985, ISE has expanded its show slate to a series of seven sportsmen's events throughout the West. Each event attracts visitors from hundreds of miles around to hear presentations by professional hunters and anglers, the best in their fields, to visit with manufacturers and see the latest products, and to talk with hosts of many of the finest hunting and fishing destinations in the world. They are simply billed as the "finest sportsmen's shows in the West."

But you've probably never heard of them because there has never been an ISE show in Southern California. Until now.

Admission is $8 per person, but discount coupons are available Sportmart, Long's Drugs and Turner's Outdoorsman stores, and there has been a coupon in WON each of the past two weeks. Kids 12 and under are free. Show hours are from noon until 8 p.m. Thursday, Jan. 10 and Friday, Jan. 11, from 10 a.m. until 7 p.m. Saturday, Jan. 12, and from 10 a.m. until 5 p.m. Sunday, Jan. 13. The Fairplex is located at the Los Angeles County Fairgrounds, 1101 W. McKinley Avenue in Pomona, just north of Interstate 10. For more information or directions, call (909) 623-3111 or log on to


Slate of top speakers is what makes the ISE Show different.

POMONA -- A collection of some of the most knowledgeable hunters and anglers in their respective sports is what makes the first International Sportsman's Exhibition ever held in Southern California different than other outdoor shows in this region.

Unlike other shows, ISE Show staff makes a concerted effort to assemble "the best" speakers in the business, knowing that the slate of top names in the field will attract people to attend their shows. ISE shows, which are held throughout the West, will come to Southern California for the first time for a Jan.10-13 event at the Fairplex in Pomona.

Here is just a partial list of the speakers and exhibitions at this inaugural year's event in Pomona:

AMERICA'S LEADING FLY-FISHING EDUCATOR: Dr. Gary Borger has been a fly fisher since 1955, and since 1972 taught classes and lectured internationally on all aspects of fly fishing for trout and salmon. He is recognized in "Who's Who in the Midwest," "Who's Who in Science and Engineering," "Men of Achievement," the "Dictionary of International Biography," "Who's Who Among America's Teacher's," and "Outstanding People of the 20th Century." A free-lance writer and photographer and an active member of the Outdoor Writer's Association of America, Borger is also Midwest Field Editor for Fly Fisherman magazine, Editor at Large for the Virtual Fly Shop, and Fly Fishing Columnist for North American Fisherman. He has written five best-selling books on fly fishing: "Nymphing," "Naturals," the "Borger Color System," "Designing Trout Flies," and "Presentation."

Borger pioneered fly-fishing video instruction with his release of "Nymphing" in 1982. Since then he has appeared in four videos for the 3M Company; and in cooperation with the Federation of Fly Fishers, produced the environmental video "Where The Trout Are." His video production company has produced an additional 22 videos in the "Skills of Fly Fishing Series." This production work has earned him a listing in "Who's Who in Entertainment."

Borger was also a consultant on Robert Redford's award-winning film, "A River Runs Through It." In addition, Gary has produced an award-winning CD/cassette tape entitled, "My Madison: A celebration with the river in words and music." In addition, Gary is the designer of the Weinbrenner Ultimate Wading Shoe and many other innovative angling products and unique fly designs. Gary is a member of the Board of Governors of the Federation of Fly Fisher's Fly Casting Instructor Certification Program, a member of The Order of the Jungle Cock, Trout Unlimited, United Fly Tyers, the Federation of Fly Fishers, the American Museum of Fly Fishing, the Catskill Fly Fishing Center, and other conservation organizations. He is a recipient of the Ross Allen Merigold Complete Angler Memorial Award, the Charles K. Fox Rising Trout Award, and is internationally recognized for his conservation efforts; in recognition of this work he received the first Lew Jewett Memorial Life Membership in the Federation of Fly Fishers in 1979.

THE MAN WHO TALKS TO ANIMALS: Chad Schearer, while only in his early 30s, is already one of America's leading educators and personalities in the world of hunting and animal calling. Schearer bucks some of the public's stereotypes of hunters: he doesn't smoke or drink.

A Montana-licensed outfitter, Schearer owns Central Montana Outfitters, supervising a half-dozen guides working hundreds of square miles of Montana wilderness, and he frequently guides leading writers, country music and television personalities. He appears regularly on Bill Jordan's Realtree Television.

Schearer's successes include winning the 1997 World Elk Bugling Competition in the pro division and well as the Rocky Mountain Elk Foundation Eastern U.S. Elk Calling Competition twice. He also serves on the pro staff of several outdoor companies.

THE MASTER CASTER: Stan Fagerstrom is known simply as the Master Caster. He has thrilled and entertained audiences around the world with his uncanny casting ability, including Japan and Brazil. WWII Veteran, tackle designer, pro bass angler, book author, poet, video- and television-show host, Stan has also written many hundreds of articles for magazines in nearly every country that has bass fishing. He is a member of both the National Freshwater Hall of Fame and the International Fishing Hall of Fame, and was recently honored with a lifetime achievement award and honorary lifetime membership in the National Professional Anglers Association.

CALIFORNIA CAMPING AUTHORITY: Tom Stienstra's books with Avalon Travel Publishing and Foghorn Outdoors are the top-selling outdoor guidebooks in America. His books include: California Camping, 2001; California Hiking, 2001; California Fishing, 2001; and California Wildlife, 2000. Tom is the outdoors writer for the San Francisco Chronicle, with columns occasionally distributed to 600 newspapers on the New York Times News Service. He has twice been Named "National Outdoor Writer of the Year" by the Outdoor Writers Association of America, newspaper division, and has been awarded roughly 100 writing prizes, including national awards from Associated Press and United Press International. Four times he's been named "California Outdoor Writer of the Year" by the Outdoors Writers Association of California. His books have received just as many awards. Among his top prizes are two No.1 bestsellers. California Camping received No. 1 Bestseller in the world in its category by, as well as No. 2 Bestseller in America for in the All Outdoors Books Category by Outdoor Retailer Magazine.

In addition, Stienstra has explored all 58 counties of California. As a pilot and airplane owner, he can cover great distances quickly, and see the landscape from a unique perspective, inspiring many future trips on the ground to seek out little-known spots. His travels include hiking 20,000 miles, visiting hundreds of lakes, boating much of the California Coast, and hiking out most of the major rivers, streams and many of their tributaries and waterfalls. His scope of adventure spans from the Costa Rican jungle to Cuba to the Arctic Circle in the Northwest Territories.

NYMPH FISHING AND ELK GURU: Jim Teeny never blows his own PR horn, and his handshake is uncharacteristically gentle. But this powerhouse is one of the most respected and diverse fishing and hunting innovators in the entire outdoor industry.

Teeny started the Teeny Nymph Company in 1971 in hopes of entering the fly-fishing industry. Thirty years later, the business is still growing. The Teeny Fly selection boasts 25 IGFA world records. Still, no product has had a greater impact on the fly-fishing industry than Jim's sinking lines. From the Mini-Tip to the T-Series and Saltwater Series, the lines -- equally effective in freshwater and saltwater situations -- have become perhaps the most popular and most used sinking lines in the world today.

Teeny's Professional Series of fly lines were designed by the Who's Who of fly fishers: Kelly Galloup, Billy Pate, Gary LaFontaine, Dave Whitlock, Flip Pallot and Lefty Kreh.

Under the press radar, Teeny has accomplished the unheard-of feat of being as well-known and popular with the hardcore hunter and with the much-different fly-fishing crowd. Hardcore is hardcore. Jim designed an elk call that's now private-labeled to others who may capture more attention, but they all come to Teeny for the product.

HOST TO THE RICH AND POWERFUL: Jack Dennis' professional fishing career began at the age of 12 when he sold his first flies. He started guiding visiting anglers at the age of 14 and continued to do so for a number of years. He now continues to run his guide business, whose clients include everyone from U.S. presidents to sports figures to movie stars, including current Vice-President Dick Cheney.

At 19, Jack opened his first fishing-tackle business in Jackson, Wyoming. Outside magazine picked the Jack Dennis Outdoor Shop as the best fly shop in America in their 2001 "best of the best" issue. Jack's books, Western Trout Fly Tying Manual, Volumes I & II, have sold over 300,000 copies, making them some of the best-known fly-fishing books in the world. He has also produced 22 fly-fishing videotapes that have received critical acclaim. Jack's newest book, Tying Flies with Jack Dennis and Friends, has been a best seller in the fly-fishing book category.

Jack is presently the co-host of the series FLY FISH on the cable Outdoor Life Network Channel, which features Jack teaching fly-fishing techniques in some the West best streams.

NEXT-GENERATION EXPERT: Capt. Tom Rowland, barely 30, has already won ESPN's Great Outdoor Games ("One Fish" tournament), appeared on every major outdoor-show, written for national and international magazines, and established an extremely successful guide business in one of the world's most-competitive angling markets: Key West, Florida, where Tom lives with his wife, Cynthia, and two sons. Though known for his fly-fishing expertise, Tom's plug- and spin-casting ability are also highly respected by several manufacturers, including Scott Fly Rods and Oakley, who consult with Tom on new-product development. Tom's also a Pro Staffer for Mercury Outboards and Maverick Boat Company.

A few of Tom's most-recent competitive-fishing accomplishments include: 2001 Guide to Women's Grand Champion Angler, Redbone, Islamorada, Fla.; 2001 Guide to Spin/Plug Division Grand Champion, SLAM Tournament, Key West, Fla.; 2001 Guide to Most Permit, SLAM Tournament, Key West, Fla.; 2001 Guide to Spin/Plug Division Champion, Little Palm Island Grand Slam Tournament; 2001 Guide to Largest Permit, Del Brown Invitational Permit Tournament, Key West, Fla.; 2000 Gold and Silver Medallist in the ESPN Great Outdoor Games in the fly-fishing and fly-casting portions of the event; 2000 Guide to Seamaster Superfly Series Grand Champion; 2000 Guide to Pro-Celebrity Grand Champion, Baybone Tournament, Key Largo, Fla.; 2000 Guide to S.L.A.M. Superfly Grand Champion Angler (making history in competitive fly-fishing by being the first to catch a permit, tarpon and bonefish on fly); 2000 Guide to Spin-Plug Division Champion Little Palm Island S.L.A.M. Tournament; 2000 Guide to Pro-Celebrity Grand Champion S.L.A.M. Tournament.

Admission to the ISE is $8 per person, but discount coupons are available Sportmart, Long's Drugs and Turner's Outdoorsman stores. Kids 12 and under are free. Show hours are from noon until 8 p.m. Thursday, Jan. 10 and Friday, Jan. 11, from 10 a.m. until 7 p.m. Saturday, Jan. 12, and from 10 a.m. until 5 p.m. Sunday, Jan. 13. The Fairplex is located at the Los Angeles County Fairgrounds, 1101 W. McKinley Avenue in Pomona, just north of Interstate 10. For more information or directions, call (909) 623-3111 or log on to

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