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<div align='center'>LEICA SPORT OPTICS NAMES LUTTO & ASSOCIATES </div>
<div align='center'>PUBLIC RELATIONS AGENCY OF RECORD</div>
<div align='center'> </div>
<div align='left'>Allendale, NJ (May 8, 2006) — Leica Sport Optics, the leader in precision optical equipment, today named Lutto & Associates, Inc. public relations, its agency of record. Lutto & Associates, Inc. is charged with increasing awareness of the Leica Sport Optics name, products and overall industry leadership.</div> <div align='left'> </div>
<div align='left'>"We were impressed with the Lutto & Associates, Inc. team and their understanding of optics. Additionally with their diverse knowledge and experience in all of our markets, including hunting, birding, nature and their understanding of the unique challenges that each of these different industries brings will allow Leica to continue to expand our business," stated vice president Sport Optics division, Terry Moore. "We are looking forward to executing a strategic long term PR program that will allow us to capitalize on all of our resources. Leica is looking forward to working in close partnership with Lutto & Associates to launch new products, raise our company profile within our designated markets and expand our dominance in the optical field. </div> <div align='left'> </div>
<div align='left'>Lutto & Associates, Inc, currently headquartered in Richmond, Virginia with offices in Fayetteville, WV and an office to open later this year in San Antonio, Texas will assist Leica Sport Optics strong heritage in the hunting, birding and nature communities to provide a full-service public relations and marketing program. Lutto & Associates, Inc. has years of experience specializing in marketing communications in these arenas and brings a wealth of industry knowledge and relationships to its new partnership with Leica.</div> <div align='left'> </div>
<div align='left'>Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision. Visit the new Leica Web site at www.leica-camera.com/sportoptics.</div>
<div align='center'>LEICA SPORT OPTICS NAMES LUTTO & ASSOCIATES </div>
<div align='center'>PUBLIC RELATIONS AGENCY OF RECORD</div>
<div align='center'> </div>
<div align='left'>Allendale, NJ (May 8, 2006) — Leica Sport Optics, the leader in precision optical equipment, today named Lutto & Associates, Inc. public relations, its agency of record. Lutto & Associates, Inc. is charged with increasing awareness of the Leica Sport Optics name, products and overall industry leadership.</div> <div align='left'> </div>
<div align='left'>"We were impressed with the Lutto & Associates, Inc. team and their understanding of optics. Additionally with their diverse knowledge and experience in all of our markets, including hunting, birding, nature and their understanding of the unique challenges that each of these different industries brings will allow Leica to continue to expand our business," stated vice president Sport Optics division, Terry Moore. "We are looking forward to executing a strategic long term PR program that will allow us to capitalize on all of our resources. Leica is looking forward to working in close partnership with Lutto & Associates to launch new products, raise our company profile within our designated markets and expand our dominance in the optical field. </div> <div align='left'> </div>
<div align='left'>Lutto & Associates, Inc, currently headquartered in Richmond, Virginia with offices in Fayetteville, WV and an office to open later this year in San Antonio, Texas will assist Leica Sport Optics strong heritage in the hunting, birding and nature communities to provide a full-service public relations and marketing program. Lutto & Associates, Inc. has years of experience specializing in marketing communications in these arenas and brings a wealth of industry knowledge and relationships to its new partnership with Leica.</div> <div align='left'> </div>
<div align='left'>Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision. Visit the new Leica Web site at www.leica-camera.com/sportoptics.</div>
