New Table Wine Market

WalMart's New Wine Label?

  • Chateau Traileur Parc

    Votes: 0 0.0%
  • White Trashfindel

    Votes: 0 0.0%
  • Big Red Gulp

    Votes: 0 0.0%
  • World Championship Riesling

    Votes: 0 0.0%
  • NASCARbernet

    Votes: 0 0.0%
  • Chef Boyardeaux

    Votes: 0 0.0%
  • Fruity Arrogance

    Votes: 0 0.0%
  • I Can't Believe it's not Vinegar

    Votes: 0 0.0%
  • Grape Expectations

    Votes: 0 0.0%
  • Nasti Spumante

    Votes: 0 0.0%

  • Total voters


Mar 12, 2001
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<div class='quotetop'>QUOTE </div>
WalMart will announce sometime in 2008 that it will begin offering customers a new discount item ---- WalMart's own brand of wine. Facing competition from the likes of "Two Buck Chuck", the world's largest retail chain will be teaming up with Ernest & Julio Gallo Winery of California to produce the table-spirits at an affordable price, in the $2 - $5 range.

Wine connoisseurs may not be inclined to put a bottle of WalMart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Michelob, professor of marketing at University of Texarkana "But the right name is critical to marketing success."

Customer surveys will be conducted to determine the most attractive name for the WalMart wine brand. The proposed names are listed below for you to select and vote upon.

The beauty of WalMart wine is that it can be served with either white meat (Possum) or red meat (Jack Rabbit).

P.S. Don't bother writing back that this is a hoax. We know possum is not a white meat.

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