Outdoor Channel Unveils New Affiliate Website


Mar 11, 2001
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Outdoor Channel Unveils New Affiliate Website


TEMECULA, California-- Outdoor Channel (NASDAQ:OUTD) , America's leader in Outdoor TV, today announced the launch of the new Outdoor Channel affiliate web site, an interactive site designed specifically for Outdoor Channel affiliates. The site, located at Outdoor Channel Affiliates | Home, is a one-stop-shop for essential information, providing a suite of comprehensive resources for affiliates, including information about the network, its specialized outdoor content, plus marketing and local ad sales support.

"We developed this new, easy-to-navigate online destination as part of our ongoing commitment to provide our affiliates with everything they need to succeed as our partner," said Randy Brown, Senior Vice President, Affiliate Sales and Marketing, Outdoor Channel. "Based on affiliate feedback, we anticipate the site's depth and functionality will substantially improve their ability to benefit from Outdoor Channel's investment in local sales and marketing tools."

Outdoor Channel's new affiliate web site is all-inclusive. Complete with a video player featuring various programming spots and showcasing the network's focus on conservation, affiliates can witness the ingenuity and quality of Outdoor Channel's SD, HD and VOD content first-hand. Additional marketing information is also featured, promoting the network's national campaigns and delivering key marketing elements, as well as offering instant access to current programming details. Cable executives can also use the affiliate site to research Outdoor Channel in developing tools and presentations for local advertising sales.

All details imaginable, including technical information, photo galleries and contact information for corporate and regional representatives are available via the Outdoor Channel affiliate web site.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Tom Hornish, Chief Operating Officer (951) 699-6991, ext 104 or thornish@outdoorchannel.com

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