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NEWS RELEASE Editorial Contact:
FOR IMMEDIATE RELEASE Karen Lutto
(830) 755-4308 (press office)
e-mail: karen@luttopr.com
Kimi Herndon (804) 346-4309
Kimi@luttopr.com
<div align='center'>LEICA BINOCULARS CELEBRATE 100 YEARS OF SUCCESS</div>
<div align='center'>Fun facts about Leica.</div>
<div align='center'> </div>
<div align='left'>Allendale, NJ (July 16, 2007) — On May 14, 1907 the first binocular designed by Ernst Leitz went into serial production. After three years of research and many different design changes, the 6x18 binocular was ready for production in the Leitz/Leica facility in Wetzlar Germany. Therefore, this year Leica is proud to celebrate its 100th anniversary of binocular production.</div>
<div align='left'> </div>
<div align='left'>Leica continues to make history today. Here are some fun facts about Leica that you may not have known:</div>
<div align='left'> </div>
<div align='left'>· Leica first began operations under the name Leitz in 1849 as a maker of precision microscopes.</div>
<div align='left'> </div>
<div align='left'>· The name Leica was registered as a trademark in 1924 – it combines the words Leitz and camera.</div>
<div align='left'> </div>
<div align='left'>· Leica produced its first binocular is 1907 – the sport optics tradition was born.</div>
<div align='left'> </div>
<div align='left'>· Leica produced the world’s first 35mm still camera, the “Ur-Leica,” in 1914.</div>
<div align='left'> </div>
<div align='left'>· Despite Leica’s company-wide opposition to Hitler and his army, Leica was chosen as one of the premier optics manufacturers for the German army during World War II.</div>
<div align='left'> </div>
<div align='left'>· Due to a lack of raw materials and constant Allied bombings, the Leica factories shut down for a period of time during 1943.</div>
<div align='left'> </div>
<div align='left'>· Leica uses over 150 different types of glass in its various optical products.</div>
<div align='left'> </div>
<div align='left'>· Leica owns more glass patents than any other optics company in the world.</div>
<div align='left'> </div>
<div align='left'>· A mint condition 1953 Leica M3 camera can be worth up to $110,000!</div>
<div align='left'> </div>
<div align='left'>· Leica binoculars boast an industry-leading waterproof submersion rating of 16.5 feet.</div>
<div align='left'> </div>
<div align='left'>· With the introduction of the first Leica Geovid at the 1993 SHOT Show, Leica became the first company to introduce laser rangefinding technology to the general public.</div>
<div align='left'> </div>
<div align='left'> </div>
<div align='left'>Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision. Visit the new Leica Web site at www.leica-camera.com/sportoptics.</div>
FOR IMMEDIATE RELEASE Karen Lutto
(830) 755-4308 (press office)
e-mail: karen@luttopr.com
Kimi Herndon (804) 346-4309
Kimi@luttopr.com
<div align='center'>LEICA BINOCULARS CELEBRATE 100 YEARS OF SUCCESS</div>
<div align='center'>Fun facts about Leica.</div>
<div align='center'> </div>
<div align='left'>Allendale, NJ (July 16, 2007) — On May 14, 1907 the first binocular designed by Ernst Leitz went into serial production. After three years of research and many different design changes, the 6x18 binocular was ready for production in the Leitz/Leica facility in Wetzlar Germany. Therefore, this year Leica is proud to celebrate its 100th anniversary of binocular production.</div>
<div align='left'> </div>
<div align='left'>Leica continues to make history today. Here are some fun facts about Leica that you may not have known:</div>
<div align='left'> </div>
<div align='left'>· Leica first began operations under the name Leitz in 1849 as a maker of precision microscopes.</div>
<div align='left'> </div>
<div align='left'>· The name Leica was registered as a trademark in 1924 – it combines the words Leitz and camera.</div>
<div align='left'> </div>
<div align='left'>· Leica produced its first binocular is 1907 – the sport optics tradition was born.</div>
<div align='left'> </div>
<div align='left'>· Leica produced the world’s first 35mm still camera, the “Ur-Leica,” in 1914.</div>
<div align='left'> </div>
<div align='left'>· Despite Leica’s company-wide opposition to Hitler and his army, Leica was chosen as one of the premier optics manufacturers for the German army during World War II.</div>
<div align='left'> </div>
<div align='left'>· Due to a lack of raw materials and constant Allied bombings, the Leica factories shut down for a period of time during 1943.</div>
<div align='left'> </div>
<div align='left'>· Leica uses over 150 different types of glass in its various optical products.</div>
<div align='left'> </div>
<div align='left'>· Leica owns more glass patents than any other optics company in the world.</div>
<div align='left'> </div>
<div align='left'>· A mint condition 1953 Leica M3 camera can be worth up to $110,000!</div>
<div align='left'> </div>
<div align='left'>· Leica binoculars boast an industry-leading waterproof submersion rating of 16.5 feet.</div>
<div align='left'> </div>
<div align='left'>· With the introduction of the first Leica Geovid at the 1993 SHOT Show, Leica became the first company to introduce laser rangefinding technology to the general public.</div>
<div align='left'> </div>
<div align='left'> </div>
<div align='left'>Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision. Visit the new Leica Web site at www.leica-camera.com/sportoptics.</div>
